Wednesday, March 20, 2013

Competition For Apple

Who'd Ever Think That Apple Might Have Some Serious Competition?

Samsung of South Korea is increasing its competition with Apple. Recently, the company gave a preview of the new Galaxy S4. However, Samsung's newest phone isn't the only thing that is driving competition against Apple.

Worldwide, Samsung Electronics is the top seller of smartphones. Yet, in the US Apple still dominates the smartphone industry. But how long will this be true?



Image from hothardware(dot)com

The preview for the Galaxy S4 took place in the US, more specifically Radio City Music Hall in New York City. Here new innovations for the Galaxy S4 are shown. One of them is the ability to control the phone by using hand gestures. Another is the phones ability to scroll a web screen when someone is looking at it and it is being tilted at an angle. If you've used or observed someone playing a Nintendo DS or DSI then you would be familiar with Group Play. Group Play is another feature on the S4; it allows those who have a Galaxy to connect and play group games with other people who have a Galaxy. This is made possible through WiFi, which is the same way players can connect using the Nintendo DS or DSI system.

What drives competition between Samsung and Apple?
Consider the holiday season.
According to the research firm IDC, for last years holiday quarter Samsung's shipment of phones went up 76 percent from the shipment percent recorded the year before. Apple only went up 29.2 percent from the previous year.



Here are some things to note (things that may point to why Samsung has greater market shares that Apple worldwide):
  • Availability of smartphones in different sizes, varied prices and styles.
  • Although Samsung may have 'stolen' some ideas from Apple (as they are accused of doing) Samsung has some innovation of its own. While most smartphones have a predictable size, the Galaxy S4, Galaxy S3, and The Note II are phones that have larger screens than the average smartphone.
Thinking about purchasing the Galaxy S4. Then visit the S4's global site here. As a student considering working in the creative department team I like the availability of information and the bright pictures used for the global site.

Source: The New York Times

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